Creativity/Innovation 

Description

Entrants should demonstrate how they have effectively used creative video content in their campaign or strategy (e.g. online, TV, Radio, cinema).

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

£350.00

Description

This category will award those who demonstrate how they have effectively used new social platforms in their campaign or strategy (e.g. not Facebook, Twitter, YouTube, Instagram, LinkedIn).

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

£350.00

Description

This category will award those who demonstrate how they have used innovation or been creative in their use of content in their campaign or strategy.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

£350.00

Description

This category rewards those content marketing campaigns that adapted quickly to change. This could be in response to external factors such as the Covid-19 crisis or an internal shift. The judges will look for how the team/company responded to a changed brief and exceeded expectations.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

£350.00

Overall Awards 

Description

This award recognizes an agency that has demonstrated content marketing excellence over the past year. You need to complete a report telling the judges what you’ve achieved and why you deserve to be named agency of the year. To be eligible, you need to have entered work into other categories - but that shouldn’t be a problem. If you’re good enough to win this award, you’ll have been churning out great work all year!

Criteria 

You will also need to share evidence of: - Revenue growth - Diversity & Inclusion commitments - New business wins - Testimonials from happy clients. In your main entry report you should use the following structure: Client list, company structure, your achievements over the past year and address any specific key points stated in the category description above. Testimonials are encouraged

£350.00

Description

In this category we want to give recognition to a talented individual who has 3 years' experience or less in the content marketing industry. In the entry you could include evidence such as work ethic, client management, new business wins or doing something impactful that gives them the deserving title of Rising Star.

Criteria

Entries should demonstrate the role this individual has contributed to overall marketing strategy in the past 12 months. • Describe personal development • Describe the results produced • How did the person contribute to results?

£350.00

Sectors 

Description

For work that shows how effective content marketing has been used in the Automotive or Transport sector.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

£350.00

Description

For work that shows how effective content marketing has been used in the B2B sector.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

£350.00

Description

For work that shows how effective content marketing has been used in the Financial Services sector.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

£350.00

Description

For work that shows how effective content marketing has been used in the FMCG or Consumer Goods sectors.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

£350.00

Description

For work that shows how effective content marketing has been used in the Interactive Entertainment sector.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

£350.00

Description

For work that shows how effective content marketing has been used in the Public or Government sectors.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

£350.00

Description

For work that shows how effective content marketing has been used in the News, Media or Publishing sectors.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

£350.00

Description

For work that shows how effective content marketing has been used in the Not For Profit or Charity sectors. Please supply the registered charity number for the client within the accompanying report.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

£350.00

Description

For work that shows how effective content marketing has been used in the Professional Services sector.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

£350.00

Description

For work that shows how effective content marketing has been used in the Retail or E-Commerce sectors.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

£350.00

Description

For work that shows how effective content marketing has been used in the Travel, Leisure or Sports sectors.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

£350.00

Strategy/Campaign 

Description

This category will recognize the best D&I programs in Content Marketing. We want to reward the work and those who demonstrate the strongest commitment to diversity and inclusion, both in the day to day, as well as through specific activities and initiatives.

Criteria

Judges will be looking for examples of content marketing activities that have promoted the building of diverse teams, creation of inclusive working environments or driving culture to create content marketing/products/services that are inclusive of a diverse audience.

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

£350.00

Description

This category will award those who demonstrate how they have used or created the best content marketing ROI/measurement program to monitor their campaign or strategy. Please include figures as evidence of your performance.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

£350.00

Description

Entrants should demonstrate how they have effectively used internal content marketing within a campaign or strategy.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

£350.00

Description

This category will award the best use of branded content within a strategy or campaign that was innovative and creative and can clearly show what was achieved - ROI, impact on the brand, consumer attitudes, engagement etc.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

£350.00

Description

Entrants should demonstrate how they have effectively used a marketing tech platform in their campaign or strategy.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

£350.00

Description

Entrants should demonstrate how they have effectively used social platforms in their campaign or strategy (e.g. Facebook, Twitter, YouTube, Instagram, LinkedIn).

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

£350.00

Description

Entrants should demonstrate how effectively they have used content across mobile platforms.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

£350.00

Description

Entrants should demonstrate how they have effectively used print in their campaign or strategy.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

£350.00

Description

Entrants should demonstrate how effectively they have used content to promote a new product or publication launch. The product or publication must have been launched in the past year.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

£350.00

Description

This category will award those who demonstrate how they have utilized the most native ad format (including native advertising/sponsored content) in their campaign or strategy.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

£350.00

Description

Entrants should demonstrate how content marketing has been integrated with other marketing activity/media to produce a successful campaign. Describe the objectives of the campaign, the integration of media channels and key messaging. Provide clear evidence of your results.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

£350.00